The Story of a Squirrel Adoption: Engaging Your Audience in Creative Ways

Last week, a friend sent me a link to an image that was popular on one of my favorite social media sites. It was a picture of a sign on the side of a bus stop. The sign depicted a cute, slightly dopey-looking squirrel and read: “Get adopted by a squirrel. And feel content in knowing that your new parents are somewhere in a tree, watching you.” Continue reading

Something Simple You Can Do…Today

Picture a postcard that’s a treasured memento to you. Maybe it’s from your grandmother, who sent it from Cape May the summer she celebrated her 70th birthday. Its corners have curled into two separate, tightly wound pieces, the bright beach scene that once splashed across its front is now a faded pastel palette, and the card’s creases are so numerous and deep that you can’t read your grandmother’s words anymore. But, still, they stick with you because her message meant something. Continue reading

Hey, What’s the Big Idea?

As some of you may know, the Fairmount family has grown in recent months with the addition of our new strategic partners and officemates, Sage Communications Partners and Mialstones Consulting.  Beyond the perks of finally having a couch and flatscreen TV in the office, we’re energized by their fresh thinking that’s already producing new ideas, resources and opportunities for our clients.
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