Fairmount to Join Panel about Branding & Messaging

Ebony Staton-Weidman, Fairmount VenturesEbony Staton-Weidman, Assistant Vice President at Fairmount Ventures, will join a panel of communications leaders at Here’s My Chance’s “Breakfast with the Stars: Branding & Messaging Edition” event. The panel will examine how organizations communicate with their audience and share best practices on navigating the balance between digital, social media, and traditional communications.

Ebony, along with other members of the panel, will discuss the elements that drive effective messaging. Fairmount understands that nonprofits need communications solutions that speak to their various stakeholders while inspiring and motivating the broader community to get involved. As a result, Fairmount embraces a combination of data-driven strategy and creative ideas to help nonprofits communicate their unique messages with specific calls to action.

The event will be hosted by the Regional Foundation Center and a light breakfast has been sponsored by the Nonprofit Leadership Program at the University of Pennsylvania’s School of Social Policy and Practice.

The fine print:

When: Tuesday, November 9, 2015

Time: 9:00 AM – 11:00 AM

Where: The Free Library of Philadelphia, 1901 Vine Street, 4th Floor

Panelists include:

  • Ed Kiggins, Director of Digital Communications, University of Pennsylvania
  • Jennifer Pouchot, Vice President of Digital and Creative Services, SEI
  • Ebony Station Weidman, Assistant Vice President, Fairmount Ventures
  • Anthony C. Tornetta, Director of Communications, The American Red Cross of Eastern Pennsylvania

While the event is now sold out, Fairmount will live tweet the panelist’s insights throughout the event!  Follow us on Twitter at @FairmountV and follow the hashtag #brandinginsights.


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Giving Tuesday launches My Giving Story

Recently Giving Tuesday launched a special contest called “My Giving Story” on Facebook to encourage people to share their most meaningful experience in supporting a nonprofit. Winners of the contest have the chance to win up to $5,000 for their designated nonprofit along with a personal gift card.

In 2012, Giving Tuesday began quietly as a campaign event and has since emerged as a global movement that inspires people to give back and provides a social media based platform for organizations to solicit funds. The event, held the first Tuesday of each December (after “Black Friday”), exploded in popularity among the nonprofit, philanthropic, and social good sectors. Nonprofits use the event in a variety of ways—to raise awareness of their mission, inspire donors to give funds, and connect with other like-minded advocates. Through “My Giving Story”, Giving Tuesday incentivizes people to highlight the value giving back offers.

Smart nonprofits can benefit from “My Giving Story” even if they aren’t directly involved. The stories submitted by “My Giving Story” entrants can be of great value to nonprofits.  They reveal motivations that drive people to give, and nonprofits can search among the stated reasons, identify patterns, and uncover insights. Organizations can then take this information and layer it over their current fundraising strategies and results, hopefully uncovering new opportunities.

If previous years are any indication, Giving Tuesday will continue to grow its popularity among organizations and individuals.  For Giving Tuesday nonprofits can highlight the stories of donors who’ve made a gift. Their stories can shared throughout the day as part of a nonprofit’s special thank-you to Giving Tuesday donors. This recognition can spark other people interested in the mission or moved by the stories to also donate, possibly netting nonprofits extra funds. Also here’s other ideas to help nonprofits best strategize for Giving Tuesday:

  • Organize a volunteer project for the nonprofit. Invite donors, employees and neighbors to get together to celebrate giving by creating a day of service.
  • Consider trying mobile or online giving. #GivingTuesday is a great day to engage a nonprofit’s online community and transform followers and fans into donors.
  • Many nonprofits are rebranding #GivingTuesday for their organizations. From #GivingShoesDay to #GivingZooDay, give a twist to the Giving Tuesday’s name and logos to promote a specific nonprofit’s brand and mission.
  • Integrate #GivingTuesday into a nonprofit’s end-ofyear campaign. Use this day to experiment and try a new strategy to close those end of year gifts.
  • Ask a board member or sponsor to put up a matching gift. Use this to incentivize new or larger donations or to kick-off the end-of-year campaign.
  • Emulate Black Friday
  • Create temporary hand tattoos with the nonprofit’s logo and #GivingTuesday or #Unselfie. Send these to volunteers ahead of time, ask them to ask staff during lunch to collect. These can also be used as incentives for early giving or participation.
  • Have super supporters schedule tweets that say “I gave to @{nonprofit} for #GivingTuesday.” ThunderClap is a great tool for this.
  • Make the donations tangible by explaining whether the money will go toward a new program or needed equipment.

27 days remain until Giving Tuesday begins and the My Giving Story is announced. This leaves nonprofits plenty of time to create their strategy to generate funds and celebrate their donors.


If you like this post, browse Fairmount’s monthly collection of ideas for people who want to achieve greater impact, see better fundraising results, and stay connected to the region’s impact creatorsSubscribe here – it’s free.