Corporations are giving back at an all-time high. Last year’s cash and in-kind donations topped $18 billion (says the Giving USA Annual Report that tracks charitable giving). That’s up 10% from 2010, compared to the slower 2% increase you see from individuals.
Why do corporations go against their inherent money-making nature and invest in these [costly] charitable engagements? Is it really giving back? Does this mean they might actually be…altruistic? Continue reading